Univest Bank and Trust Co.SM Takes Local Banking To A New Level Through Its "Believe In Local" New Account Program
Customers opening new accounts receive $100 towards local purchases; company president says "being local means supporting the local economy."
SOUDERTON, Pa., April 1, 2010 – Univest Bank and Trust Co.SM, a subsidiary of Univest Corporation of Pennsylvania (NASDAQ: UVSP), is attracting new customers while also giving back to local businesses through its "Believe in Local" initiative. Customers who open a new Univest business checking, personal checking or savings account through May 15, 2010 will receive a "Believe in Local" kit, which includes a check list of more than 30 local merchants in Montgomery and Bucks counties in four categories: Home & Basics; Luxury & Leisure; Fine Dining; and Entertainment. Kit recipients can then choose one merchant from each of the categories and will receive $25 gift certificates - a total of $100 in certificates - to spend at each of the four merchants.
"A lot of area banks are touting their local roots to distinguish themselves from the big national banks that received government bailouts and 'TARP' money," said K. Leon Moyer, president and chief executive officer of Univest Bank and Trust Co.SM. "But being a local bank means more than just being locally owned. Univest is a community bank that has supported the people, businesses and charitable organizations in this region for more than 130 years. The "Believe in Local" program is our way of rewarding new customers while continuing to support our local economy."
Eligible accounts include the Anytime Online Savings, Anytime Online Checking, Primary Online Business Savings, Primary Business Checking and Honestly Free Checking - the promotion includes all checking, savings and money market accounts, this sentence is not inclusive of all account types. New accounts can be opened online at www.univest.net/bil; by phone at 877-723-5571 or 215-723-5571; or by visiting one of Univest's 32 financial service centers.
The Home & Basics category includes hardware, home furnishing and automotive merchants. Luxury & Leisure merchants include home electronics, boutiques, salons and travel services. Fine Dining includes four of the region's finest restaurants. Entertainment includes a movie theater, bus tours, museums and other sites. For a complete listing of the participating merchants with descriptions of their businesses, visit www.univest.net/bil.
About Univest Corporation
Headquartered in Souderton, Pa., Univest Corporation of Pennsylvania (www.univest.net) and its subsidiaries serve the financial needs of residents, businesses, and nonprofit organizations in Bucks, Chester, Montgomery and Lehigh counties. Univest Bank and Trust Co.SM, member FDIC and Equal Housing Lender, offers customers 32 financial service centers, 12 retirement financial services centers, and 38 ATM locations throughout the region, and is the parent company of Univest Capital, Inc., a small ticket commercial finance business; Univest Insurance, Inc., an independent insurance agency headquartered in Lansdale, Pa., which serves commercial and personal customers; and Univest Investments, Inc., Member FINRA and SIPC, a full-service broker-dealer and investment advisory firm. For more information on Univest Corporation of Pennsylvania and its subsidiaries, please visit www.univest.net.
This press release may contain forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Actual results and trends could differ materially from those set forth in such statements due to various factors. Such factors include the possibility that increased demand or prices for the Company's financial services and products may not occur, changing economic and competitive conditions, technological developments, and other risks and uncertainties, including those detailed in the company's filings with the Securities and Exchange Commission.
