Univest Bank and Trust Co.℠ Introduces Anytime Voice ID

SOUDERTON, Pa., January 6, 2012 - Univest Bank and Trust Co.SM (NASDAQ: UVSP), a full-service financial institution with more than 135 years of experience in delivering financial solutions including personal and business banking, online banking, residential mortgages, insurance products, investment and wealth advisory solutions*, announced the launch of its Anytime Voice ID service.

This free service provides added security to Univest customers calling the bank for assistance as Univest can now identify a customer by simply using the customer's voice. The Univest Anytime Voice ID is not a voice recording - it is a mathematical model of a person's voice that is encrypted and unable to be used in any other way by another system or person. When a customer enrolls in this service, their identity is verified thereafter with a much higher degree of certainty than other methods of identification.

In addition to heightening security, this new service also brings added convenience. For enrolled customers, they receive immediate assistance from a Univest Service Center representative without being required to provide additional information to verify their identity.

"Univest is proud to be the first community bank in our region to provide this free, convenient service to our customers," said Louis P. Spinelli, executive vice president and director of consumer strategy and delivery, Univest Bank and Trust Co.SM "This innovative, new service complements our competitive suite of electronic service offerings and provides biometric security to our customer base."

For more information about Univest's Anytime Voice ID service, call the Univest Service Center at 877-723-5571.

About Univest Corporation
Headquartered in Souderton, Pennsylvania, Univest Corporation of Pennsylvania (www.univest.net) and its subsidiaries serve the financial needs of residents, businesses, and nonprofit organizations in Bucks, Chester, Montgomery and Lehigh counties. Univest Bank and Trust Co.SM, a member of the FDIC and an Equal Housing Lender, offers customers 32 financial service centers, 12 retirement financial services centers, and 39 ATM locations throughout the region, and is the parent company of Univest Capital, Inc., a small ticket commercial finance business; Univest Insurance, Inc., an independent insurance agency headquartered in Lansdale, Pa., which serves commercial and personal customers; and Univest Investments, Inc., a member of FINRA and SIPC and a full-service broker-dealer and investment advisory firm. For more information on Univest Corporation of Pennsylvania and its subsidiaries, please visit www.univest.net.