Univest Bank and Trust Co.℠ Celebrates 135 Years of Community Banking with the Local Scoop And Race to Save

Univest continues tradition of building local partnerships through this initiative connecting Rita's Water Ice, Alex's Lemonade Stand Foundation and the American Bankers Association

SOUDERTON, Pa., June 10, 2011 - Univest Corporation of Pennsylvania ( NASDAQ: UVSP), parent company of Univest Bank and Trust Co.^SM, a full-service financial institution with 135 years of experience in delivering financial solutions including personal and business banking, online banking, residential mortgages, insurance products, investment and wealth advisory solutions*, today announced the Local Scoop, a summer celebration to commemorate its 135th anniversary in partnership with Rita's Water Ice and Alex's Lemonade Stand Foundation . In addition, Univest is seeking to boost summer savings as a participating bank for the challenge put forth by the American Bankers Association to open 15,000 savings accounts by year end.

While Rita's and Alex's Lemonade Stand Foundation may not seem like organizations with a natural tie to Univest, there is one thing each has in common - their commitment to youth in our community. Whether it's providing water ice to the local baseball team, helping a child successfully hold a lemonade stand to raise money for childhood cancer, or teaching children about the importance of saving and giving back, children are at the heart of this anniversary celebration.

So what's in store at the Local Scoop? Univest is inviting the community to visit nine Rita's Water Ice locations in Bucks and Montgomery counties and provide a special $1.35 discount for kids 12 and under**. Univest's employees will help serve Rita's Italian ice for guests, offer giveaways and 10% of the proceeds will be donated to Alex's Lemonade Stand Foundation, a nonprofit dedicated to finding better treatments and ultimately a cure for childhood cancer. The participating stores include Chalfont, Collegeville, Doylestown, East Greenville, Harleysville, Newtown, Perkasie, Quakertown and Royersford.

"I am proud to live and work in such a generous community," said Lisa Feldman, owner of the Rita's Water Ice in Perkasie. "We were thrilled when Univest approached us with this idea because we already have a passion for helping to raise money for Alex's Lemonade Stand. Each June, Rita's stores raise money for childhood cancer. We welcome donations for Alex's Lemonade Stand Foundation and our store has ranked in the top three out of more than 550 participating stores for the past three years."

In addition to Univest representatives on site, patrons will have the opportunity to interact with Alex's Lemonade Stand Foundation Hero Ambassadors in Chalfont, Collegeville, Doylestown, East Greenville, Newtown and Perkasie. The Hero Ambassadors share their personal stories and experiences with childhood cancer while also educating and connecting families to Alex's Lemonade Stand Foundation.

"We are thrilled to have Univest join us in the fight against childhood cancer," said Liz Scott, mom of foundation creator Alexandra "Alex" Scott. "We feel that the efforts of local communities and supporters like Univest are of utmost importance to helping us achieve our goal - a cure for all kids affected by cancer."

Children attending the Local Scoop events will also be invited to Race to Save with Univest. Univest joined efforts with the American Bankers Association this year as they challenge banks to open 15,000 children's savings accounts to celebrate 15 years of Teach Children to Save. To help meet this challenge, Univest is offering incentives for children opening eaglet savings accounts between June 13 and September 30. Through the Race to Save campaign, children opening a savings account with $100 or more will receive an "I Save With My Friends at Univest" t-shirt***, children who save $500 or more by December 31 will receive a pair of plush Buck and Penny eaglets**** and children who save $1,350 or more by December 31 will get $25 deposited into their account*****.

"We're proud to achieve this milestone and celebrate 135 years in business with the communities we serve." said K. Leon Moyer, president and chief executive officer of Univest Bank and Trust Co.^SM "As we celebrate, we are pleased to have the opportunity to partner with local organizations who share the same desire to give back. Together, we are making a difference in the lives of our future leaders by teaching them how to help other children in need and save for a bright future."

* Investment and insurance products are offered through Univest Investments, Inc., member FINRA/SIPC, and Univest Insurance, Inc., licensed non-bank subsidiaries of Univest Corporation of Pennsylvania.
** First 300 kids 12 and under.
*** A minimum deposit/balance of $100 is required at account opening. Offer valid through September 30, 2011, or while supplies last.
**** When you achieve a minimum balance of $500 or more. Offer valid through December 31, 2011 or while supplies last.
***** If your account balance is equal to or greater than $1,350 as of December 31, 2011. The $25.00 bonus will be deposited into the Eaglet Savings account by Jan 31, 2012.

About Univest Corporation
Headquartered in Souderton, Pennsylvania, Univest Corporation of Pennsylvania (www.univest.net) and its subsidiaries serve the financial needs of residents, businesses, and nonprofit organizations in Bucks, Chester, Montgomery and Lehigh counties. Univest Bank and Trust Co.^SM, a member of the FDIC and an Equal Housing Lender, offers customers 32 financial service centers, 12 retirement financial services centers, and 39 ATM locations throughout the region, and is the parent company of Univest Capital, Inc., a small ticket commercial finance business; Univest Insurance, Inc., an independent insurance agency headquartered in Lansdale, Pa., which serves commercial and personal customers; and Univest Investments, Inc., a member of FINRA and SIPC and a full-service broker-dealer and investment advisory firm. For more information on Univest Corporation of Pennsylvania and its subsidiaries, please visit www.univest.net.